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Here you will find the public documents regarding downtown revitalization. We feel the more resources you have, the better can form your own opinions. These documents also show the extent that plans have been researched

"Over the next few years Downtown Amarillo, and the immediate surrounding neighborhoods have an enormous opportunity to attract major new investment and redevelopment. Downtown Amarillo can become a vibrant urban area where people live, work, play, and learn.
In a global and “knowledge age” society, it is very important that Amarillo offer a diverse array of urban and suburban lifestyles, cultural opportunities, business opportunities, and a high quality of life for all types of families and individuals. A vibrant Downtown is paramount to attain that goal." Read the full document here.  
"Pursuant to our contract with the City of Amarillo, Hunden Strategic Partners (HSP) has conducted a feasibility study for a hotel in downtown Amarillo that would complement the Amarillo Civic Center. " Read the rest of the Convention Hotel Study document here.
"Wallace-Bajjali Development Partners, LLC and Downtown Amarillo, Inc. (DAI) today recommended an implementation and funding strategy for Civic Center Area projects that excludes increased property taxes and municipal funding instruments such as Certificates of Obligation (CO’s) or General Obligation Bonds (GO’s)." Read the rest of the financial strategy press release here.

This document explains Public Improvement Districts, how they can be utilized and where they have been effective in Amarillo.

"This renaissance of Downtown is in part attributable to the authentic urban quality of these areas of Downtown. This urban quality has been preserved in some buildings, streets and corridors such as Polk Street. Almost without exception, these more successful areas of Downtown are those that have implemented the urban characteristics described in these design standards. These Downtown Urban Design Standards were developed to improve and protect the appearance, value and function of downtown properties." Read the full Urban Design Standards document here